About Us

The story begins in 2022, when Zhongyuelaw was just a small craft store, mainly selling various retro-style hats handmade by Geoff. Her designs are inspired by the elegant looks of old movies and everyday street life. Each hat embodies her unique nostalgia for the good times in the past and her infinite vision for the future.

Over time, Geoff's work won the love of locals, word of mouth spread, and the hat shop became more and more popular. He has set up a hat customization area in the store to create unique hats according to each customer's face shape, temperament, and personal preferences, achieving a deep fit between the hat and the wearer's soul.

By 2023, Zhongyuelaw has become a well-known brand in the city. In addition to physical stores, Geoff's has also opened an online store so that more people can feel the warmth and stories brought by her carefully designed hats. He also began working with local educational institutions to offer hat design classes, teaching craft skills and training a new generation of hat designers.

Today, this hat shop is no longer just a place to sell goods, but a space that carries memories, conveys emotions, and stimulates creativity. Everyone who enters Beckonxd will find their hat. Wearing it is like wearing your own unique story and style. This is the continuation and sublimation of Geoff's original intention of founding Zhongyuelaw.

Zhongyuelaw is committed to becoming the industry's leading hat design and retail brand. We focus on innovative design, selected materials, and excellent quality to provide every customer with personalized fashion accessories choices. We hope to convey a unique life attitude and style proposition through each hat so that people can find their highlights in ordinary days.